Thursday, December 3, 2009

Twilight in the Desert or The Fifties

Twilight in the Desert: The Coming Saudi Oil Shock and the World Economy

Author: Matthew R Simmons

Twilight in the Desert reveals a Saudi oil and production industry that could soon approach a serious, irreversible decline. In this exhaustively researched book, veteran oil industry analyst Matthew Simmons draws on his three-plus decades of insider experience and more than 200 independently produced reports about Saudi petroleum resources and production operations. He uncovers a story about Saudi Arabia’s troubled oil industry, not to mention its political and societal instability, which differs sharply from the globally accepted Saudi version. It’s a story that is provocative and disturbing, based on undeniable facts, but until now never told in its entirety. Twilight in the Desert answers all readers’ questions about Saudi oil and production industries with keen examination instead of unsubstantiated posturing, and takes its place as one of the most important books of this still-young century.



Table of Contents:
1The birth of a nation5
2The history of major Saudi Arabian oil discoveries23
3Saudi Arabia's road to oil market dominance43
4The veil of secrecy over Saudi oil reserves and production69
5Saudi Aramco101
6Oil is not just another commodity129
7Ghawar, the king of oilfields151
8The second-tier oilfields181
9The best of the rest199
10Coming up empty in new exploration231
11Turning to natural gas245
12Saudi oil reserves claims in doubt265
13Facing the inevitable281
14Reading between the lines of the latest news from Aramco309
15Aramco invokes "fuzzy logic" to manage the future of Saudi oil325
16In search of crisper truths among the confident Saudi claims333
17Aftermath341

The Fifties

Author: David Halberstam

The Fifties is a sweeping social, political, economic, and cultural history of the ten years that Halberstam regards as seminal in determining what our nation is today. Halberstam offers portraits of not only the titans of the age: Eisenhower Dulles, Oppenheimer, MacArthur, Hoover, and Nixon, but also of Harley Earl, who put fins on cars; Dick and Mac McDonald and Ray Kroc, who mass-produced the American hamburger; Kemmons Wilson, who placed his Holiday Inns along the nation's roadsides; U-2 pilot Gary Francis Powers; Grace Metalious, who wrote Peyton Place; and "Goody" Pincus, who led the team that invented the Pill.

A NEW YORK TIMES BESTSELLER

Library Journal

The Fifties were more than just a mid-point decade in a century; they were to be the crucible in which the rest of the 20th century was forged. Halberstam (The Next Century, LJ 1/92) here touches every thread in the warp and woof of the national fabric. This is the true drama of history: President Truman's firing of General Douglas MacArthur, the Eisenhower years, Senator Joe McCarthy's red-baiting, the early U.S. involvement in Indochina, the H-bomb, the purging of atomic scientist J. Robert Oppenheimer, the Supreme Court ordering the integration of schools, troops in Little Rock to enforce it, the Montgomery bus boycott, the rise of Martin Luther King, Russia's sputnik launch, and Castro's revolutionary Cuba. Halberstam also explores major social and cultural changes--the advent of national television, fast-food restaurants, the flight to the suburbs, huge cars with fins, the phenomenon of Elvis Presley, the contraceptive pill, and much more. A superb book; recommended for all libraries. Previewed in Prepub Alert, LJ 2/1/93.-- Chet Hagan, Berks Cty. P.L. System, Pa.

Kirkus Reviews

In The Best and the Brightest, The Powers That Be, and The Reckoning, Halberstam proved that he can master intimidating subjects with aplomb—and in this massive tome on a convulsive decade in American life, he meets with equal success. Such a sprawling panorama can't be depicted coherently without selective use of material, and some of Halberstam's omissions are open to question. While rightly lingering over McCarthyism and the development of the atomic bomb, he skims over Communism's advances in Eastern Europe and China in the late 40's, leaving an inadequate sense of why Americans yielded so readily to national-security hysteria during the period. Halberstam also fails to explain fully America's role in reviving the postwar economies of Japan and Western Europe. And why is there nothing on the advances that put air travel in reach of the average American? Nevertheless, Halberstam keeps his narrative tightly focused by concentrating on the era's human instruments of change, including some famous (Eisenhower, Elvis, Brando, Kerouac, Milton Berle, et al.) and others more obscure (Kemmons Wilson and Dick and Mac McDonald, founders of, respectively, Holiday Inn and McDonald's). In this often "mean time" of redbaiting, change still managed to burst out, with the invention of the Pill, the moves by Japan and Germany to undercut GM's preeminence in the auto industry, and the assault on legalized segregation. Halberstam finds at the heart of this decade of social, political, and economic innovation a deep split between an acceptance of change and a yearning for earlier and simpler times, and he examines thoroughly how TV altered various aspects of Americanlife—its recreation habits, its advertising, and, inevitably, its politics, through the medium's coverage of the Little Rock crisis and the JFK-Nixon debates. Compulsively readable, with familiar events and people grown fresh in the telling. (Thirty-two pages of photographs—not seen) (First Serial to American Heritage)



Wednesday, December 2, 2009

Economics or Positioning

Economics

Author: Walter J Wessels

Covers many subjects including plotting and understanding graphs, market equilibrium and the nature of the price system, macroeconomics, microeconomics, and international trade.



Table of Contents:
Preface
Essentials of Economics
1What is Economics All About?1
2How to Use Graphs in Economics18
3Supply and Demand: Part One28
4Supply and Demand: Part Two45
Macroeconomics: Aggregate Supply and Demand
5Measuring National Output59
6Inflation and Unemployment72
7Aggregate Demand and Supply: The Key to Macroeconomics87
8Aggregate Demand in the Private Sector: The Keynesian Model101
9Aggregate Supply and Getting to Full Employment123
Macroeconomics: Fiscal and Monetary Policy
10Fiscal Policy: Government Spending and Taxation138
11The Supply of Money152
12Money and Aggregate Demand: Keynesian Model165
13Money and Aggregate Demand: Monetarist Model181
14Inflation and Unemployment195
15Rational Expectations and Other Models of the Business Cycle214
Microeconomics: Consumer and Cost
16Elasticity234
17The Theory of Demand250
18Cost and Output265
Microeconomics: Competition and Monopoly
19Competitive Supply282
20Markets, Competition, and Growth304
21Monopolies319
22Between Monopoly and Competition335
23Efficiency and Regulation354
Microeconomics: What People Earn
24Factor Demand and Productivity368
25Wages, Labor Markets, and Unions386
26Rent, Interest, and Profits404
Microeconomics: Government and the Economy
27Public Choice and Externalities418
28Government Spending and Taxation436
International Trade
29International Trade451
30Exchange Rates and the International Monetary System470
Appendix
Index514

Read also Ghost Train to the Eastern Star or Streetwise Ireland Map Laminated Country Road Map of Ireland Folding Pocket Size Travel Map

Positioning: The Battle for Your Mind

Author: Al Ries

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

What People Are Saying

David Bohnett
Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....
—(David Bohnett, Chairman and Founder of GeoCities)