Economics or Positioning

Economics

Author: Walter J Wessels

Covers many subjects including plotting and understanding graphs, market equilibrium and the nature of the price system, macroeconomics, microeconomics, and international trade.

Table of Contents:

	Preface
	Essentials of Economics
1	What is Economics All About?	1
2	How to Use Graphs in Economics	18
3	Supply and Demand: Part One	28
4	Supply and Demand: Part Two	45
	Macroeconomics: Aggregate Supply and Demand
5	Measuring National Output	59
6	Inflation and Unemployment	72
7	Aggregate Demand and Supply: The Key to Macroeconomics	87
8	Aggregate Demand in the Private Sector: The Keynesian Model	101
9	Aggregate Supply and Getting to Full Employment	123
	Macroeconomics: Fiscal and Monetary Policy
10	Fiscal Policy: Government Spending and Taxation	138
11	The Supply of Money	152
12	Money and Aggregate Demand: Keynesian Model	165
13	Money and Aggregate Demand: Monetarist Model	181
14	Inflation and Unemployment	195
15	Rational Expectations and Other Models of the Business Cycle	214
	Microeconomics: Consumer and Cost
16	Elasticity	234
17	The Theory of Demand	250
18	Cost and Output	265
	Microeconomics: Competition and Monopoly
19	Competitive Supply	282
20	Markets, Competition, and Growth	304
21	Monopolies	319
22	Between Monopoly and Competition	335
23	Efficiency and Regulation	354
	Microeconomics: What People Earn
24	Factor Demand and Productivity	368
25	Wages, Labor Markets, and Unions	386
26	Rent, Interest, and Profits	404
	Microeconomics: Government and the Economy
27	Public Choice and Externalities	418
28	Government Spending and Taxation	436
	International Trade
29	International Trade	451
30	Exchange Rates and the International Monetary System	470
	Appendix
	Index	514

Read also Ghost Train to the Eastern Star or Streetwise Ireland Map Laminated Country Road Map of Ireland Folding Pocket Size Travel Map

Positioning: The Battle for Your Mind

Author: Al Ries

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

What People Are Saying

David Bohnett
Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....
—(David Bohnett, Chairman and Founder of GeoCities)