Marketing in Travel and Tourism or New Jersey Dreaming

Marketing in Travel and Tourism

Author: Victor T C Middleton

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century.

International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies.

With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.

Explains the concepts and principles of marketing
Extensive use of case histories and examples
A classic work of reference

Table of Contents:

The meaning of marketing in travel and tourism; Understanding the marketing mix in travel and tourism; Planning strategy and tactics for travel and tourism marketing; Using the principal marketing tools in travel and tourism; Applying marketing in the travel and tourism industry; Case studies of marketing practice in travel and tourism; Epilogue: prospects for travel and tourism marketing.

Interesting textbook: Globalized Islam or Best Laid Plans

New Jersey Dreaming: Capital, Culture, and the Class of '58

Author: Sherry B Ortner

Pioneering anthropologist Sherry B. Ortner is renowned for her work on the Sherpas of Nepal. Now she turns her attention home-ward to examine how social class is lived in the United States and, specifically, within her own peer group. In New Jersey Dreaming, Ortner returns to her Newark roots to present an in-depth look at Weequahic High School's Class of 1958, of which she was a member. She explores her classmates' recollected experiences of the neighborhood and the high school, also written about in the novels of Philip Roth, Weequahic High School's most famous alum. Ortner provides a chronicle of the journey of her classmates from the 1950s into the 1990s, following the movement of a striking number of them from modest working- and middle-class backgrounds into the wealthy upper-middle or professional/managerial class.