Services Marketing or Organization Modeling

Services Marketing

Author: Christopher H Lovelock

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.
Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases.
For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

Booknews

A text for use in MBA and executive MBA courses, designed to complement material found in traditional marketing principles texts. Offers a strong managerial orientation and strategic focus in an integrated approach to studying services that places marketing issues within a broader general management context. This fourth edition contains four new chapters, seven new readings, five new cases, and more coverage of consumer behavior, people management, and Internet- based services. Lovelock gives seminars and workshops. He was on the faculty of Harvard Business School for 11 years. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Interesting book: Gestão Estratégica:Criação de Vantagens Competitivas

Organization Modeling: Innovative Architectures for the 21st Century

Author: Joseph Morabito

The revolutionary guide to architecting your entire organization!

• Modeling your entire organization for maximum effectiveness
• Architecture-in-the-large and architecture-in-the-small
• Harnessing tacit knowledge and learning
• Practical guidelines for implementing your models

Now, go beyond modeling your software and your processes: model your entire organization for maximum competitive advantage. Organization Modeling: Innovative Architectures for the 21st Century introduces the revolutionary discipline of object-oriented organization modeling, combining today's most sophisticated approaches to IT modeling with the latest advances in organization and management frameworks. Discover powerful new tools for modeling-and transforming-your organization's environment, goals, processes, information and knowledge resources, structure, technology, even culture. Coverage includes:

• Why it's dangerous to think of today's IT models as "business models"
• How to create and align small-scale "organization molecules" into effective enterprise-wide architectures
• Envisioning organizational patterns
• Integrating data, knowledge, and information

Whether you're an executive, IT planner, analyst, software professional, or student of management, if you want to improve your organization's effectiveness, you finally have a disciplined, systematic framework for doing so: Organization Modeling.

Table of Contents:

	Preface
Ch. 1	Organization Modeling	1
Pt. 1	Organizing OM	9
Ch. 2	An Introduction and Critique of Organization Theory	14
Ch. 3	Designing Organizations	26
Ch. 4	A New Approach to Organization Modeling	43
Ch. 5	The Layered Organization	62
Ch. 6	Organization Molecules	78
Ch. 7	Aligning Organization Molecules	94
Ch. 8	The OM Design Process	109
Ch. 9	Organizational Patterns	124
Pt. 2	Building a 21st Century Organizational Architecture	155
Ch. 10	Directionality and Culture	158
Ch. 11	Process Formulation	169
Ch. 12	Data, Knowledge, and Information	199
Ch. 13	Knowledge Formulation	230
Ch. 14	The 21st Century Learning Organization	248
App	A Brief Review of Information Modeling	275
	Bibliography	281
	Index	286