Customer Driven IT or Managing Globally with Information Technology

Customer-Driven IT: How Users Are Shaping Technology Industry Growth

Author: David Moschella

Customer-Driven IT describes the shift from a supplier- to a customer-led IT industry. It explains why even the most powerful IT vendors simply can't address most of the key opportunities and challenges the industry now faces - but how IT customers and their industries increasingly can.

Publishers Weekly

Predicting the future of information technology isn't easy-even the mighty Bill Gates long underestimated the influence of the Web-but Moschella is confident enough to do some prognosticating in this innovative book. The Computerworld columnist suggests a major power shift is underway, away from suppliers and toward customers. Through a kind of democratization of IT uses-for popular sites like Amazon.com, eBay and E*TRADE, among others-what customers need and demand will be what drives the future of the industry. Moschella runs readers through a history of the field and looks particularly at past introductions of technologies like radio and TV to see what lessons readers can learn about how the Web is being accepted economy-wide. This is more a book for hardcore industry wonks than it is for average lay readers, but it neatly distills the major technological advances of this century and peers into the future, to tell readers what other changes are in store for the world of IT. (Feb. 28) Copyright 2003 Reed Business Information.

Soundview Executive Book Summaries

Information technology industry consultant David Moschella explores the concept of a customer-driven IT industry value chain, in which the value that IT customers create for each other is the most important source of IT market demand. Customer-Driven IT explains why IT customers must take the lead in developing new IT systems, platforms and standards, and describes the adjustments customers and suppliers of IT will have to make to leverage new business opportunities and realize future profits. Copyright © 2003 Soundview Executive Book Summaries

Table of Contents:

	Introduction: The Evolution of an Idea
1	Computers Have Always Been Difficult	3
2	Learning from a Supplier-Driven IT Industry, 1950-2000	19
3	Envisioning a Customer-Driven Industry	41
4	When Customers Have Taken the Lead	63
5	Business Attitudes and Resources	85
6	Web Services and Semantic Applications	97
7	Where Business Leadership Is Needed	119
8	The Emerging e-Learning Value Chain	145
9	Consumers and Communities	165
10	Government As a Source of IT Industry Value	183
11	Implications for IT Suppliers and Customers	209
	Afterword	237
	Works Consulted	239
	Notes	241
	Index	245
	About the Author	251

New interesting textbook: Life on Wheels or Gimme Five

Managing Globally with Information Technology

Author: Kamel

As the world economy becomes more interdep<%END%>ent and competition more global, the information technology management challenges of enabling the global marketplace must be met with innovative solutions. Covering both technological barriers and managerial challenges, this discussion includes international issues such as managerial experiences in Brazilian hotels, competition in the Asian automotive industry, e-business in Thailand, and job security in Egypt. A business-model handbook for the challenges faced by developing nations is also provided.

Author Biography: Sherif Kamel is an assistant professor of MIS and associate director of the Management Center at the American University in Cairo. He is the associate editor of the Annals of Cases on Information Technology Applications and Management in Organizations.