The Technological Economy
Author: Andrew Barry
In this major new collection, leading experts in the field of economic sociology combine to provide a critical overview of the latest approaches to the study of economics in the social sciences. Traditionally social scientists have taken one of two approaches towards the economy, either emphasizing the rationality of economic actors and the objective reality of market forces or alternatively rejecting these very notions as abstractions which do violence to the embeddedness of economic relations in social and cultural life. In contrast, The Technological Economy argues for a new understanding of the relationship between the economy and culture. In developing its critical analysis of the new economic sociology, this book is exceptional in adopting cultural approaches to the economy, whilst taking the role of economics in the formation of markets seriously.
Book review: Personalmanagement
The Craft of Corporate Journalism
Author: Lionel L Fisher
This dynamic guide for business journalists and corporate communicators contains the most useful information on crafting news and feature stories, planning and producing corporate publications, and earning credibility and reader attention. It is a valuable reference that will be used again and again by both beginners and seasoned corporate writers and editors in their daily business of creating communication materials.
Table of Contents:
| Introduction | ||
| Ch. 1 | The Organizational Communicator: Who, What, Why, When, Where | 1 |
| Ch. 2 | The Craft of Writing: First, a Solid Grounding | 9 |
| Ch. 3 | Developing Style: The Personality of Your Writing | 24 |
| Ch. 4 | Starting with a Bang: Building Powerful Leads | 34 |
| Ch. 5 | The Feature Story: Grab Hold! Hang On! | 46 |
| Ch. 6 | Writing the News Story: Still Five W's and an H | 62 |
| Ch. 7 | The Art of Interviewing: Worth the Digging | 74 |
| Ch. 8 | On Writer's Block, Jump-Starts, and Creativity | 81 |
| Ch. 9 | Defining, Shaping, and Tailoring Your Publication | 90 |
| Ch. 10 | Setting Your Publication's Style: As in Stylebook | 100 |
| Ch. 11 | Soup to Nuts: A Menu for Every Palate | 109 |
| Ch. 12 | Involving Your Readers, Working with Others | 118 |
| Ch. 13 | Everything I Know and What I'll Never Understand | 129 |
| Recommended Reading | 140 | |
| Index | 143 |
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