Integrated Business Communication or Regionalism Multilateralism and Deeper Integration

Integrated Business Communication: In a global marketplace

Author: Bonnye E Stuart

Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material.

• The book focuses on the practical application of theory and concepts

• Presents case studies from many sectors to illustrate concepts

• The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world

• There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers

• Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester,Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox

Table of Contents:

Foreword.

Preface.

Acknowledgements.

Introduction.

PART ONE.

Chapter One Building Blocks of Communication.

Chapter Two The Complex World of the Sender.

Chapter Three Knowing the Receivers of Your Messages.

Chapter Four Breaking through the Noise.

Chapter Five Communication Channels.

PART TWO.

Chapter Six Business Communication and Public Relations Tools.

Chapter Seven External Communication: Messaging to Your Publics.

Chapter Eight Internal Communication: Messaging within Your Company.

Chapter Nine The Importance of Effective Communication in the Workplace.

Chapter Ten Issues of Organisational Leadership.

PART THREE.

Chapter Eleven Global Communication Expands.

Chapter Twelve Communication in the New Management World.

Chapter Thirteen Issues Affecting Communication Strategy.

Chapter Fourteen New Focus on Responsible Communication. Chapter Fifteen Looking Ahead.

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Regionalism, Multilateralism, and Deeper Integration

Author: Robert Z Lawrenc

Over the past decade, international economic liberalization has been pursued through both multilateral and regional arrangements. In the Uruguay Round, more than one hundred governments pledged their commitment to greater open trade in goods and services, and established new rules under the enforcement of the World Trade Organization. At the same time, however, many regional arrangements have been negotiated - including the European Union and the North American Free Trade Agreement. Nonetheless, controversy still rages about these arrangements. Are regional arrangements stumbling blocks or, in fact, building blocks for a more integrated and successful international economy? In this book, part of the Brookings Integrating National Economies series, Robert Z. Lawrence addresses this question and explains both sides of the raging debate.

Booknews

The past decade of international economic liberalization has sparked debate over whether regional economic arrangements are stumbling blocks or building blocks for a more integrated international economy. Lawrence (international trade and investment, Kennedy School of Government, Harvard U.) argues that regionalism is here to stay while stressing the importance of the World Trade Organization in keeping regional arrangements open. Paper edition (unseen), $14.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)