The Practice of Organizational Communication
Author: Michael Dues
This is a text for students preparing for careers as managers or professionals in organizations. It is used in organizational communications courses, generally taught in speech communication departments, but services business majors and all others who wish to function successfully in organizations. Each chapter is written by an expert (academic and/or practitioner) in that field.
Table of Contents:
Part I: Understanding Communication and Organization1. A Contemporary Understanding of Communication 2. Evolving Concepts of Organization: Their Influence on Organizational Communication Part II: Core Communication Skills 3. Listening: The Cornerstone Communication Skill 4. Managing Impressions: Presenting Yourself Effectively 5. Effective Presentations 6. Connecting with Others in Writing 7. Sound Arguments and Persuasive Messages 8. Leading Useful Meetings 9. Making Group Decisions 10. Building Productive Relationships, Networks and Teams 11. Managing Conflict 12. Leadership in Contemporary Organizations Part III: Specialized Communication Functions 13. Training and Organizational Development 14. Marketing Communication: How Organizations and Consumers Talk to each Other 15. Managing Organizational Images Part IV: Communicating in the 21st Century 16. Entering the New Millennium: Collaboration, Globalization and Information ManagementBook about: Office 2007 or The New Influencers
New Products Management
Author: C Merle Crawford
NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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