Flash 8 or Strategic Intelligence

Flash 8: Graphics, Animation & Interactivity

Author: James L Mohler

Through five releases of Macromedia's industry-standard Web graphics software program, James Mohler has become the indispensable resource for those looking to master the power of Flash. Flash:8 Graphics, Animation & Interactivity delivers Mohler's widely praised hands-on approach to learning for the newest version of Macromedia® Flash. Exercises and examples in the book, and the on back-of-the book CD, combined with step-by-step explanations, provide the best of both worlds-not just telling you how flash works, but showing you as well. For those new to flash, there are plenty of exercises designed to quickly get users up to speed quickly. Intermediate and advanced Flash users will find new exercises that demonstrate the latest features of version 8 as well as a valuable series of examples that illustrate some of the more complex elements of the software. The book features chapters on graphic techniques, bitmap graphic integration, typography and text, symbols, libraries, sound, animation, interactive techniques-plus an essential introduction to Flash's internal scripting language, Action Script.

Table of Contents:

Ch. 1	An overview of Flash	1
Ch. 2	Getting started	19
Ch. 3	Flash basics	47
Ch. 4	Drawing and painting tools	91
Ch. 5	Working with text	127
Ch. 6	Symbols and libraries	145
Ch. 7	Bitmap graphics	179
Ch. 8	Sound elements	197
Ch. 9	2D animation and effects	227
Ch. 10	3D animations and Flash	291
Ch. 11	Video and Flash	311
Ch. 12	Testing, integration, and distribution	337
Ch. 13	Introduction to ActionScripting	387
Ch. 14	Working with actions	457

Interesting book: Narrative of Sojourner Truth or Assata

Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management

Author: Jay Liebowitz

Strategic intelligence (SI) has mostly been used in military settings, but its worth goes well beyond that limited role. It has become invaluable for improving any organization's strategic decision making process. The author of Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management recognizes synergies among component pieces of strategic intelligence, and demonstrates how executives can best use this internal and external information toward making better decisions. Divided into two major parts, the book first discusses the convergence of knowledge management (KM), business intelligence (BI), and competitive intelligence (CI) into what the author defines as strategic intelligence. The second part of the volume describes case studies written by recognized experts in the fields of KM, BI, and CI. The case studies include strategic scenarios at Motorola, AARP, Northrop Grumman, and other market leaders. About the Editor Jay Liebowitz, D.Sc., is a full professor in the Graduate Division of Business and Management and program director for the Graduate Certificate in Competitive Intelligence at Johns Hopkins University. The first knowledge management officer at NASA Goddard Space Flight Center, he also served as the Robert W. Deutsch Distinguished Professor of Information Systems at the University of Maryland-Baltimore County, professor of Management Science at George Washington University, and Chaired Professor of Artificial Intelligence (AI) at the U.S. Army War College. A founder and chairperson of The World Congress on Expert Systems, he is a Fulbright Scholar, IEEE-USA Federal Communications Commission Executive Fellow, and ComputerEducator of the Year (International Association for Computer Information Systems).

Life After Television or Managing Scientists

Life After Television

Author: George Gilder

In his visionary new book George Gilder brilliantly and persuasively outlines the sweeping new developments in computer and fiber optic technology that spell certain death to traditional television and telephony. In their places, he argues, will emerge a new paradigm in which people-to-people communications give way to links among computers to be found in every home and office. The rise of the telecomputer (or "teleputer") will utterly transform the way we do business, educate our children, and spend our leisure time, and will imperil such large, centralized, top-down organizations as cable networks, phone companies, government bureaucracies, and multinational corporations. The stultifying influence of the mass media will give way to the power of the individual and the spread of democracy - and all through a technology in which America leads the world. The paperback edition of Life After Television has been completely revised and expanded to include almost fifty percent material new to this edition. George Gilder's liberating book is now, more than ever, an essential tool for a richer, more prosperous future for all citizens of the Computer Age.

Publishers Weekly

If Gilder ( Wealth and Poverty ) is correct, television will become irrelevant in the bright new interactive age of the telecomputer. A telecomputer is a personal computer adapted for video processing, and linked by fiber-optic threads to other telecomputers around the world. In an exciting, visionary glimpse of the future, Gilder conjures a global village where viewers can tap into any station or into newspapers, where people can transmit their own video images and access an endless feast of specialized programs. Scrutinizing the fledgling U.S. telecomputer companies and the massive resistance they face from entrenched interests, he predicts that the Japanese, already in the lead, will steal the show unless the American telecommunications industry mounts a coordinated effort. The age of the telecomputer may be decades away, but even couch potatoes will be stimulated by this thought-provoking essay. (June)

Library Journal

Gilder's thesis, written in layman's terms, is that the United States wil soon lose its rightful preeminence in the telecommunications field to foreign competitors, particularly the Japanese. Unless, that is, American business executives, legislators, judges, and consumers look beyond separate, limited, and hierarchical forms of communication such as television, telephones, and online databases to a multifunctional, interactive, and democratic ``telecomputer.'' Instead of envisioning a brave new telecomputerized world, the powers that be in American business, government, and law are wasting time protecting obsolete existing systems, he posits. Gilder also warns that expensive, user-unfriendly online databases such as Dialog and NEXIS are, at best, transitional technologies. Though much of Gilder's argument is based on his own opinions and peculiar personal preferences (Gilder doesn't seem to like to leave the house) rather than real evidence, his thoughts make interesting reading. Recommended for large public and academic libraries.-- Mary C. Kalfatovic, Telesec Lib. Svcs . , Washington, D.C.

Booknews

Predicts that personal computers linked into a global network will soon replace television, and thereby overthrow the tyranny of mass media, renew individual power, and promote democracy worldwide. Urges American business to get on the ball with fiber optics. Reprinted from the 1990 edition published by Whittle Books. No index or bibliography. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Read also Jump Start Your Book Sales or The Real Estate Agents Action Guide to Listing and Sales Success

Managing Scientists: Leadership Strategies in Scientific Research

Author: Alice M Sapienza

This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology and pharmaceutical industries. It offers a way to improve the quality of interactions and creativity output in R&D, with real life case studies to illustrate key points.

Table of Contents:

1	Introduction	1
2	Condition of being different	19
3	Understanding what motivates you and what motivates others	37
4	Understanding your leadership style and that of others	70
5	Communicating effectively	88
6	Dealing with conflict	124
7	Creativity : influence of structure, size, and formal systems	145
8	Project management	167
9	Discerning and assessing organizational culture	196
10	Leading change	222

North American Economic Integration or Commercial Leasing

North American Economic Integration: Theory and Practice

Author: Norris C Clement

This book explains the theoretical, historical and political background of the North American Free Trade Agreement (NAFTA), its impact and the debates surrounding its existence. In addition the authors provide a brief introduction to the theory of economic integration as well as a succinct overview of the evolution of the global economy, and the institutions that manage it, in the post World War II period.

Booknews

As part of a larger project funded by the US Information Agency's University Affiliation Program, Canadian, US, and Mexican economists explain the North American Free Trade Agreement to readers who understand the basic principles of economics. They consider how and why it emerged in the early 1990s and its performance since implementation, the economic development and commercial policy of each member country in the context of the global economy, the pact's technical strengths and limitation, and ongoing debates. They argue that it has introduced social and environmental innovations in trade agreements, but provides a less than perfect approach to managing the continent's economic integration. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Interesting book: Second Life or RESTful Web Services

Commercial Leasing: A Transactional Primer

Author: Daniel B Bogart

This book is the first among legal textbooks to examine a crucial component of real property practice: commercial lease law. Commercial leasing is the lifeblood of commercial real property development in the United States. Real property lawyers regularly represent landlords, tenants and lenders in the leasing of commercial space. This area of practice is transactional and centers on a single negotiated document - the commercial lease. By the end of a course based on this book, students will have developed a genuine understanding of the major terms of the commercial office lease, the goals and objectives of parties to the transaction, and the skills crucial to effective representation.

Bogart and Hammond have crafted a book uniquely suited to teaching this important area of practice. The book utilizes a sophisticated commercial office lease form promulgated by the ABA. Each chapter focuses on a particular lease provision. Chapters pull apart contractual language and terms of art, reveal the motivations of the parties to the deal, and finally, examine the underlying substantive law. In addition to presenting interesting case opinions, each chapter provides numerous challenging, real-world problems. Chapters typically conclude by asking students to apply what they have learned to provisions taken from the much-publicized "Killer Lease."

The book includes a chapter explicitly discussing professionalism, ethics and negotiations, and contains drafting and negotiation exercises that force students to pull together skills and substantive law lessons. This book will form the basis of an exciting elective real estate transactions course.

Exploring or The Elements of Statistics with Applications to Economics and the Social Sciences

Exploring: Getting Started with Microsoft Office

Author: Robert Grauer

 

For Introductory Computer courses in Microsoft Office 2003 or courses in Computer Concepts with a lab component for Microsoft Office 2003 applications.

Master the How and Why of Office 2003!  Students master the "How and Why" of performing tasks in Office and gain a greater understanding of how to use the individual applications together to solve business problems.

Interesting textbook: More Natural Cures Revealed or A Tooth from the Tigers Mouth

The Elements of Statistics with Applications to Economics and the Social Sciences

Author: James B Ramsey

Designed for readers who want to stress the understanding of basic concepts and the development of "statistical intuition," this book demonstrates that statistical reasoning is everywhere and that statistical concepts are as important to readers' personal lives as they are to their future professional careers. Ramsey aims to develop statistically literacy—from the ability to read and think critically about statistics published in popular media to the ability to analyze and act upon statistics gathered in the business world. The underlying philosophy of this book is that given a reasonable level of depth in the analysis, the reader can later acquire a much more extensive, and even more intensive, exposure to statistics on their own or in the context of the work environment. Some use of calculus is included. Use of the computer is integrated throughout.

Booknews

Written for sophomore-level undergraduates, this textbook provides an introduction to statistics, especially as they are used in the social sciences. It explains fundamental ideas and principles, including descriptive statistics, probability, distribution, inference, bivariate distributions, regression, and ANOVA. Appendixes review basic mathematical concepts and conventions, offer directions for the student version of S-Plus 4.5, and provide supplementary information on nonparametric measures and Bayesian inference. Ramsey teaches at New York University. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Preface	xiii
Part 1	Introduction and Fundamental Ideas	1
Chapter 1	Statistics as Science	2
1.1	What You Will Learn in This Chapter	2
1.2	Introduction	2
1.3	Statistics: A Framework for Decision Making	3
1.4	Statistics and the Methodology of Science	7
1.5	Statistics as a Science	9
	The Subject Matter of Statistics	9
	Statistics and Science Interwined	10
1.6	Summary	12
	Case Study: Was There Age Discrimination in a Public Utility?	13
1.7	Addendum for the Reader	14
	Exercises	17
Chapter 2	Types of Variables, Measurements, and Explanation	20
2.1	What You Will Learn in This Chapter	20
2.2	Introduction	20
2.3	Types of Variables	21
	Cardinal Measurement	23
	Ordinal Measurement	24
	Categorical Variables	25
	Indices	25
	Time Series	26
2.4	Random and Deterministic Variables	26
2.5	Summary	32
	Case Study: Was There Age Discrimination in a Public Utility?	32
	Exercises	33
Part 2	Descriptive Statistics	37
Chapter 3	How to Describe and Summarize Random Data by Graphical Procedures	38
3.1	What You Will Learn in This Chapter	38
3.2	Introduction	38
3.3	Describing Data by Box-and-Whisker Plots	40
	The Median	41
	The Range	43
	Quartiles	44
	Box-and-Whisker Plots	45
3.4	Plotting Relative Frequencies	48
3.5	Cumulative Frequencies	51
3.6	Histogram	53
3.7	Summary	63
	Case Study: Was There Age Discrimination in a Public Utility?	65
	Exercises	69
Chapter 4	Moments and the Shape of Histograms	77
4.1	What You Will Learn in This Chapter	77
4.2	Introduction	77
4.3	The Mean, a Measure of Location	77
	An Aside on Notation	79
	Averaging Grouped Data	81
	Interpreting the Mean	83
4.4	The Second Moment as a Measure of Spread	85
4.5	General Definition of Moments	88
	The Third Moment as a Measure of Skewness	90
	The Fourth Moment as a Measure of Peakedness, or "Fat Tails"	92
4.6	Standardized Moments	93
	Some Practical Uses for Higher Moments	99
4.7	Standardization of Variables	104
	The Higher Moments about the Origin	105
	Higher Moments and Grouped Data	106
4.8	Summary	106
	Case Study: Was There Age Discrimination in a Public Utility?	107
	Exercises	110
Chapter 5	The Description of Bivariate Data	120
5.1	What You Will Learn in This Chapter	120
5.2	Introduction	120
5.3	Three-Dimensional Histograms	121
5.4	Scatter Plots	122
5.5	Standardization for Pairs of Random Variables	125
5.6	Covariation and m[subscript 11], the First Cross Product Moment	126
5.7	Linear Statistical Relationships and the Correlation Coefficient	135
5.8	The Correlation Coefficient and Slope	140
5.9	Rank Correlation	142
5.10	Bivariate Categorical Data	144
	Row Comparisons	145
	Column Comparisons	147
	Joint Comparisons	148
5.11	Summary	152
	Case Study: Was There Age Discrimination in a Public Utility?	153
	Exercises	159
Part 3	Probability and Distribution Theory	169
Chapter 6	The Theory of Statistics: An Introduction	170
6.1	What You Will Learn in This Chapter	170
6.2	Introduction	171
6.3	The Theory: First Steps	173
	The Sample Space	173
	Introducing Probabilities	175
	Probabilities of Unions and Joint Events	177
	A Mathematical Digression	180
	Calculating the Probabilities of the Union of Events	182
	The Definition of Probability for Sample Spaces of Discrete Events	184
6.4	Conditional Probability	185
	Summing Up the Many Definitions of Probability	190
6.5	Random Variables: Intuition Made Formal	191
	An Example Using Two Random Variables	193
6.6	Statistical Independence	197
	Application of the Results to Continuous Random Variables	199
	Consequences of the Equally Likely Principle	200
6.7	Summary	202
	Case Study: Was There Age Discrimination in a Public Utility?	203
	Excercises	205
Chapter 7	The Generation and Description of Discrete Probability Distributions	214
7.1	What You Will Learn in This Chapter	214
7.2	Introduction	215
7.3	Combinations and Permutations	215
7.4	Generating Binomial Probabilities	220
	The Convolution Sum	222
	Deriving the Binomial Distribution	222
	Parameters and the Shape of the Probability Distribution	228
	Theoretical Moments and the Shape of the Probability Distribution	230
7.5	Expectation	236
	Moment-Generating Functions for Discrete Variables	242
7.6	The Cumulative Distribution Function	246
7.7	The Poisson Probability Distribution	246
7.8	Summary	253
	Case Study: Was There Age Discrimination in a Public Utility?	254
	Exercises	254
Chapter 8	The Generation of Some Continuous Probability Distributions	267
8.1	What You Will Learn in This Chapter	267
8.2	Introduction	267
8.3	How to Express Probability in Terms of Continuous Random Variables	268
8.4	Theoretical Moments and Density Functions	277
8.5	The Uniform Distribution	278
8.6	The Normal, or Gaussian, Density Function and the Central Limit Theorem	281
	Standard Deviation and the Nonstandard Gaussian	286
	The Gaussian, or Normal, Distribution as an Approximation to the Binomial Distribution	288
	Moment-Generating Functions for Continuous Variables	296
	The Chebyshev Inequality	299
	Terminology	301
8.7	Summary	302
	Case Study: Was There Age Discrimination in a Public Utility?	303
	Exercises	303
Part 4	Basic Principles of Inference	313
Chapter 9	Elementary Sampling Theory	314
9.1	What You Will Learn in This Chapter	314
9.2	Introduction	314
9.3	An Illustrative Example	316
9.4	An Introduction to the Theory of Simple Random Sampling	320
9.5	Stratified Random Sampling	325
9.6	Summary	329
	Case Study: Was There Age Discrimination in a Public Utility?	330
	Exercises	332
Chapter 10	Estimation of Theoretical Moments and the Parameters of Probability Distributions	337
10.1	What You Will Learn in This Chapter	337
10.2	Introduction	337
10.3	Estimating Theoretical Moments: Large Sample Results	339
10.4	Estimating Moments and Parameters: Confidence Intervals and Small Sample Results	347
	Estimating a Binomial Probability	356
	Estimating the Poisson Parameter	360
	The Student's T Distribution	363
	The Chi-square Distribution and Confidence Intervals for the Variance	372
10.5	Maximum Likelihood Estimators	375
10.6	Summary	379
	Case Study: Was There Age Discrimination in a Public Utility?	380
	Exercises	381
Chapter 11	Hypothesis Testing: How to Discriminate between Two Alternatives	393
11.1	What You Will Learn in This Chapter	393
11.2	Introduction	393
11.3	The Basic Idea of Hypotheses Tests	394
	A Digression on the Interpretation of Rejection Regions	399
	How to Choose an Optimal Decision Rule	399
	Why Type I Error Is Usually Small	407
	The Special Rofe of the Null Hypothesis	409
11.4	Simple and Composite Hypotheses Tests	411
11.5	Two-Sided Hypotheses Tests	415
11.6	Tests of Proportions	417
11.7	Hypotheses Tests When the Variance Is Unknown	418
	Testing the Difference between Two Means	421
	An Aside on Statistical Significance	425
	P Values	426
11.8	Some Practical Examples	428
11.9	Summary	433
	Case Study: Was There Age Discrimination in a Public Utility?	435
	Exercises	436
Part 5	Bivariate Distributions, Regression, and ANOVA	449
Chapter 12	The Generation of Bivariate and Conditional Probability Distributions	450
12.1	What You Will Learn in This Chapter	450
12.2	Introduction	450
12.3	Some Pragmatic Examples	454
12.4	The Generation of a Bivariate Discrete Distribution	457
12.5	The Generation of a Bivariate Continuous Distribution	458
	The Conditional Normal Density Function	468
	Moments of Joint and Conditional Density Functions	470
12.6	Bivariate and Conditional Distributions Obtained by Sampling	474
12.7	Summary	476
	Case Study: Was There Age Discrimination in a Public Unility?	476
	Exercises	477
Chapter 13	The Theory and Practice of Regression Analysis	481
13.1	What You Will Learn in This Chapter	481
13.2	Introduction	481
13.3	The Regression Model	483
13.4	Estimation and Inference: The Basics	489
	The Coefficient of Determination and the Degree of Fit	500
13.5	Estimation and Inference: Confidence Intervals and Hypotheses Tests	505
	Confidence Intervals for the Regression Parameters	506
	Predicting the Dependent Variable	508
	Confidence Intervals for the Error Term Standard Deviation	515
	The F Distribution and Measuring the Goodness of Fit	516
	Testing Hypotheses in Regression Equations	520
	Calculations	522
13.6	The "Regression" in Regression Analysis	524
13.7	Summary	527
	Case Study: Was There Age Discrimination in a Public Utility?	528
	Exercises	531
Chapter 14	Comparing Populations through the Analysis of Variance	541
14.1	What You Will Learn in This Chapter	541
14.2	Introduction	541
14.3	An Introduction to One-Way Analysis of Variance	543
	For Multiple Treatments, Which Is Best?	550
	The Link to Regression Analysis	555
14.4	Summary	558
	Case Study: Was There Age Discrimination in a Public Utility?	559
	Exercises	561
Part 6	Retrospective	567
Chapter 15	Retrospective	568
15.1	What You Will Learn in This Chapter	568
15.2	Introduction	568
15.3	A Schematic Review of What You Have Learned	568
15.4	The Role of Statistics in Everyday Life	572
	Case Study: Was There Age Discrimination in a Public Utility?	574
15.5	The Relationship between Science and Statistics	575
15.6	What Might You Learn Next in Statistics?	576
	Exercises	577
Part 7	Appendixes	581
Appendix A	Mathematical Appendix: Review of Concepts and Conventions	582
A.1	Notational Conventions	583
A.2	Indexing	586
A.3	Sigma Notation	587
A.4	Elementary Set Theory	593
A.5	Elements of Calculus	596
	Exercises	616
Appendix B	Directions for Using the Student Version of S-Plus 4.5	620
B.1	Installing, Starting, and Closing S-Plus	620
B.2	Using S-Plus in This Text	621
B.3	General Notes about S-Plus	621
B.4	Data Files	622
B.5	Windows in S-Plus	622
B.6	Menu Bar Commands	624
B.7	Probability and Density Calculations	628
B.8	Statistical Tables	636
	Supplemental Material
Supplement C	Nonparametric Measures
Supplement D	Bayesian Inference
	Index	643

The California School of Organizational Studies Handbook of Organizational Consulting Psychology or Competency in Home Care

The California School of Organizational Studies Handbook of Organizational Consulting Psychology: A Comprehensive Guide to Theory, Skills, and Techniques

Author: Rodney L L Lowman

Discover a wealth of issues in the field of consulting psychology with this landmark book. Explore key topics in assessment and evaluation, building teams, executive coaching, career counseling, interpersonal conflicts and relationships, benefit design, personality testing, and much more. Learn to delineate and better understand the wide array of information you are faced with, and become more adept and knowledgeable in the field of consulting psychology. This comprehensive volume has expert contributors recruited by the volume's editor--himself an eminent educator and practitioner in the field.

You will get:

• Special issues in consulting to specific types of organizations including industry, schools, government, non-profit, and international
• Informative guidelines for professional practice procedures
• Organized sections on individual, group and organizational issues
• And much more!

Book about: Awaken Healing Energy through the Tao Mantak Chia or Raising Vegetarian Children

Competency in Home Care

Author: Terasa Astarita

Competency in Home Care doesn't just describe the standards of practice... It gives you the resources to meet them. It provides practical, authoritative guidance for: creating effective staff development plans, designing orientation programs that get caregivers up to speed immediately, establishing performance criteria for every position in the home care continuum, and ensuring ongoing competency. Plus you get powerful insights into the growth of modern home care, the role of competency programs in staff recruitment and retention, and how to get it done in any organization, regardless of background, makeup, or affiliation.

Carole E. Torok

This book addresses the multiplicity of components related to competency in the specialty practice of home care. It is a timely resource for staff developers. The authors present a wealth of material relevant to competency issues in home healthcare. They provide valuable information and resources relating to the "how-to" of setting up a home care competency program, integrating the importance of the staff development role for organizational success. This book provides a foundation for a successful competency program, and also offers current and strategic resources for agency planning and implementation. Mainly targeted to staff development personnel in the home health setting, it is equally useful for educators in community health, performance improvement specialists, and managers and administrators. The authors write from experience and identify their search for the limited information and knowledge that was available as they struggled to develop a competency program. This book explores the concept of competency, its historical development in general, and its rising importance in the growing specialty of home care. Preliminary considerations for and basics of program planning are incorporated in the model and blueprint design. Reflections on the multiple aspects of orientation, the educational process, and performance improvement are linked to ongoing evaluation. Over one third of this book--the appendix--contains key foundational competency assets. These include standards of care and practice for home care providers, with sample competency templates and orientation modules for professional and paraprofessional personnel. Additionally there is discussion of tort liability byexpert contributors. Extensive information and resources for professionals responsible for assuring competency of home care staff are provided. Since the home care area of practice continues to escalate, vital components necessary for staff competency assessment and training are addressed. The authors target this niche and tailor the knowledge specifically to the home care arena. As professional and regulatory requirements become more demanding, this book offers a beacon to quality patient care and a base for accountability for the providers of that care.

Doody Review Services

Reviewer: Carole E. Torok, PhD, RN, C (SUNY Institute of Technology at Utica-Rome)
Description: This book addresses the multiplicity of components related to competency in the specialty practice of home care. It is a timely resource for staff developers.
Purpose: The authors present a wealth of material relevant to competency issues in home healthcare. They provide valuable information and resources relating to the "how-to" of setting up a home care competency program, integrating the importance of the staff development role for organizational success. This book provides a foundation for a successful competency program, and also offers current and strategic resources for agency planning and implementation.
Audience: Mainly targeted to staff development personnel in the home health setting, it is equally useful for educators in community health, performance improvement specialists, and managers and administrators. The authors write from experience and identify their search for the limited information and knowledge that was available as they struggled to develop a competency program.
Features: This book explores the concept of competency, its historical development in general, and its rising importance in the growing specialty of home care. Preliminary considerations for and basics of program planning are incorporated in the model and blueprint design. Reflections on the multiple aspects of orientation, the educational process, and performance improvement are linked to ongoing evaluation. Over one third of this book:the appendix:contains key foundational competency assets. These include standards of care and practice for home care providers, with sample competency templates and orientation modules for professional and paraprofessional personnel. Additionally there is discussion of tort liability by expert contributors.
Assessment: Extensive information and resources for professionals responsible for assuring competency of home care staff are provided. Since the home care area of practice continues to escalate, vital components necessary for staff competency assessment and training are addressed. The authors target this niche and tailor the knowledge specifically to the home care arena. As professional and regulatory requirements become more demanding, this book offers a beacon to quality patient care and a base for accountability for the providers of that care.

Booknews

A guide to developing a competency program in a home health care setting. Covers aspects to be considered in developing a well- planned competency program, including external forces, internal support, program development, principles of adult learning, and affordability. Appends standards of practice, competency templates, and competency-based orientation modules. Intended primarily for staff development personnel in the home health setting. Annotation c. by Book News, Inc., Portland, Or.

Rating

4 Stars! from Doody

Table of Contents:

	Contributors
	Foreword
	Preface
Ch. 1	Competency Dynamics	1
Ch. 2	Pre-Development Considerations	25
Ch. 3	The Role of Staff Development	33
Ch. 4	Constructing Competency Programs in Home Care	61
Ch. 5	The Educational Process Applied to the Home Care Setting	71
Ch. 6	Frameworks and Models for Competency Program Development	97
Ch. 7	A Blueprint for Design of a Competency Program	103
Ch. 8	Competency-Based Orientation	113
Ch. 9	Ongoing Competency Evaluation Program	135
Ch. 10	Performance Improvement	169
Ch. 11	Tort Liability of Home Health Care Organizations and Their Employees	177
App. A	Standards of Practice	187
App. B	Competency Templates	245
App. C	Competency-Based Orientation Modules	265
	Resources	291
	Index	295

Dictionary of Business Terms or Business to Business Marketing Research

Dictionary of Business Terms

Author: Jae K Shim

This volume is a general business dictionary covering every functional aspect of an organization, including nearly 3,200 business terms. All terms include definition, a description in context, and examples. For some of the more complex topics, an analysis is provided. Some terms include URLs to web pages that further illustrate or clarify the term.

Look this: Marketing Research or Accounting Theory

Business to Business Marketing Research

Author: Martin Block

Marketing research is vital—especially investment in the "right kind" of research. While basic, general research techniques are similar for all kinds of marketing, B2B is unique in many ways. The exciting new book is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research—topics that aren't covered anywhere else! In addition, an accompanying CD enables users to apply the tips and techniques to live data.

Table of Contents:

1	The business-to-business research landscape	1
2	Managing business-to-business market research	25
3	Secondary sources of information	39
4	Marketing databases	64
5	Analytical tools	90
6	Designing survey research	113
7	Fielding survey research	138
8	Qualitative research methods	175
9	Focus group interviews	191
10	Conjoint analysis	218
11	Multidimensional scaling and preference mapping	235
12	Marketing mix models and financial returns	260

Globalization in World History or Computer Manual in MATLAB to Accompany Pattern Classification

Globalization in World History

Author: A G Hopkins

Globalization has become an issue of the greatest urgency in the first decade of the new century. Recent world events, especially the terrorist attacks on the United States and the evolving conflicts in the Middle East, have sparked wider concern for global issues in general. Globalization in World History has two distinctive features. First, it traces the history of globalization across nearly three centuries. Second, it emphasizes a feature that the current debate greatly underestimates: the fact that globalization has non-Western as well as Western origins. The contributors bring their expertise to bear on themes that give prominence to China, South Asia, Africa, and the world of Islam, as well as to Europe and the United States. The result is a coherent and thought-provoking collection of essays. Globalization will become a major theme of historical research during the next decade; this book will help set the new agenda.

Go to: Introducing Human Resource Management or Management

Computer Manual in MATLAB to Accompany Pattern Classification

Author: David G Stork

Computer Manual to Accompany Pattern Classification and its associated MATLAB software is an excellent companion to Duda: Pattern Classfication, 2nd ed, (DH&S). The code contains all algorithms described in Duda as well as supporting algorithms for data generation and visualization. The Manual uses the same terminology as the DH&S text and contains step-by-step worked examples, including many of the examples and figures in the textbook.
The Manual is accompanied by software that is available electronically. The software contains all algorithms in DH&S, indexed to the textbook, and uses symbols and notation as close as possible to the textbook. The code is self-annotating so the user can easily navigate, understand and modify the code.

Principles of Advertising or The Law of Corporations and Other Business Organizations

Principles of Advertising: A Global Perspective

Author: Monle Le

Principles of Advertising: A Global Perspective, Second Edition, updates the classic first edition of this exceptional classroom resource, which was selected as one of CHOICE magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that is essential for keeping up with the changing world of contemporary advertising and reflects the authors' expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, including market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more.

Table of Contents:

	Foreword	xiii
	Preface to the Second Edition	xvii
	Acknowledgments	xxi
Chapter 1	Introduction to Advertising	1
	Advertising Defined	3
	Advertising Classifications	4
	The Global Perspective: Global Brand Creation	5
	Advertising Functions	10
	Advertising and Marketing	12
	Ethics Track: Has the Top Pharmaceutical Advertiser Abused Its Power?	13
	The Evolution of Advertising	17
	Summary	23
	:30 Spot: Integrating an IMC Philosophy	24
Chapter 2	The Advertising Environment: Economy, Society, and Technology	27
	The Advertising Environment	29
	The Global Perspective: Know When to Back Off	30
	Economic Forces and Advertising	31
	Social Forces and Advertising	32
	Ethics Track: Invasive Technologies	33
	Technological Forces and Advertising	37
	Summary	41
	:60 Spot: The Times They Are Changin'	42
Chapter 3	Legal and Political Forces and Advertising	45
	The Political and Legal Environments in the United States	47
	The Global Perspective: The Impact of Advertising Environment on International Advertising	48
	The Political and Legal Environments in Other Selected Countries	55
	Ethics Track: Tobacco's Woes	55
	Summary	66
	:30 Spot: The Benefits of a Graduate Degree	67
Chapter 4	The Advertising Business and Advertising Agencies	69
	The Advertising Business	71
	The Global Perspective: "I'm Lovin' It" in China	72
	The Advertising Agency	74
	Agency Compensation	79
	Ethics Track: The Canadian Conundrum	82
	Client-Agency Relationships	83
	Summary	86
	:60 Spot: The Milk Mustache Story	87
Chapter 5	Market Segmentation, Target Marketing, and Product Positioning	89
	Market Segmentation	91
	The Global Perspective: A Week in Marketing	93
	Target Marketing	97
	Ethics Track: Marketing Cosmetic Surgery	98
	Product Positioning	101
	Summary	103
	:30 Spot: "Paws-itively Hilarious"	105
Chapter 6	Buyer Behavior and Advertising	107
	The Buyer Decision Process	109
	The Global Perspective: We Can Create It, but We Can't Show It	110
	Factors Influencing the Business Market	113
	Factors Influencing the Consumer Market	114
	Ethics Track: Marketing to Men	115
	Consumer Behavior	121
	Summary	122
	:60 Spot: "Marketing Professional Services"	124
Chapter 7	Marketing and Advertising Research	125
	Marketing Research	128
	The Global Perspective: Consumer Intelligence	129
	Advertising Research	131
	Research Trends	137
	Ethics Track: Janet Jackson Exposed	138
	Summary	139
	:60 Spot: Writing the Road to Success	140
Chapter 8	The Marketing and Advertising Planning Process	143
	The Marketing Plan	145
	The Global Perspective: When Coke May Not Be "It"	146
	The Advertising Plan	151
	Ethics Track: Olympic Sponsorship Ambushed	153
	Making Budget Decisions	156
	Summary	158
	:30 Spot: A Day in the Life of an Evolving Brand	159
Chapter 9	The Creative Aspect of Advertising	163
	Creative Concepts or Creativity in Advertising	165
	The Global Perspective: Hard Sell Is a Hard Sell Overseas	167
	Development in Creative Strategy	171
	Ethics Track: Advertising As Programming?	174
	Summary	185
	:30 Spot: The Key to Great Creative	186
Chapter 10	Advertising Production	187
	Print Advertising Production	189
	The Global Perspective: When the Big Idea Goes Abroad	190
	Broadcast Advertising Production	193
	Ethics Track: The War on Advertising	195
	Internet Advertising Production	205
	Summary	209
	:60 Spot: "Vicki's Choice: Healthy Challenges"	211
Chapter 11	Advertising Media Planning and Selection	213
	Media Planning	216
	The Global Perspective: The Optimizer and the British Invasion	217
	Media Buying	222
	Summary	223
	Ethics Track: Placing the Blame for Obesity	224
Chapter 12	Print Media	227
	Magazine Advertising	229
	The Global Perspective: Defined by the World and Times	233
	Newspaper Advertising	239
	Ethics Track: Magazines on Trial	241
	Summary	247
	:30 Spot: First Day Print Ad	249
Chapter 13	Broadcast Media	251
	Television Advertising	253
	The Global Perspective: Television Globalizes and Specializes	256
	Radio Advertising	261
	Ethics Track: The Controversial Campaign Commercial	266
	Summary	267
	:60 Spot: The Two Sides of Radio	268
Chapter 14	Internet Advertising	269
	The Internet	272
	The Global Perspective: Interactive in Canada	274
	Web Advertising	275
	Ethics Track: The Ambulance Chasers	278
	Internet Directory Advertising	283
	Summary	285
	:60 Spot: Stargazing	286
Chapter 15	Alternative Advertising Media	289
	Out-Of-Home Advertising	291
	Other Alternative Advertising Media	296
	The Global Perspective: International Billboard	297
	Ethics Track: Coming Soon to a Theater Near You	302
	Summary	308
Chapter 16	Direct Marketing/Direct Response Advertising	309
	Direct Marketing: Definition and History	311
	The Global Perspective: A Diamond in the Trash?	312
	Direct Marketing Media	316
	Ethics Track: Behavioral Targeting or Online Stalking?	318
	Summary	331
	:30 Spot: Not a Change at All	332
Chapter 17	Sales Promotion	335
	The Role of Sales Promotion in Marketing	337
	The Global Perspective: The Cellulite Dilemma	339
	Types of Sales Promotion	341
	Ethics Track: The Carbo Craze	344
	Summary	351
Chapter 18	Public Relations, Publicity, and Corporate Advertising	353
	Public Relations	356
	The Global Perspective: Worth a Thousand Words	357
	Publicity	372
	Ethics Track: Even Heroes Make Mistakes	374
	Corporate Advertising	375
	Summary	379
	:60 Spot: Defining Public Relations-What's Your Function?	380
	Notes	383
	Index	401

Go to: The American Occupational Structure or The Economics of Feasible Socialism Revisited

The Law of Corporations and Other Business Organizations

Author: Angela Schneeman

The Law of Corporations and Other Business Organizations, fourth edition is the latest edition of this practical and informative book. Created with the paralegal in mind, the main focus of the book is on corporations with other types of business organization also addressed. These include sole proprietorship, general and limited partnerships, limited liability partnerships, and limited liability companies. The law of corporations and business organizations is based largely on state law, so the discussions are geared toward the Uniform and Model laws used by most state legislatures. Each chapter includes a multitude of features to help the reader retain the information and learn how to apply it in a professional situation. Those features include sample documents and paragraphs, cases, charts, tables, graphs, and resources. Each chapter also has a special section called "The Paralegal's Role" that profiles a corporate paralegal, giving insight into the professional responsibilities and tasks, and ending with words of advice. "Ethical Considerations" are featured throughout the book and include discussions specific to the paralegal, covering client confidentiality, conflicts of interest, and insider trading. The chapters conclude with summary questions, practical problems, and workplace scenarios that allow the reader to further explore what they have learned and test their knowledge. With many important updates added to this fourth edition, this book is the definitive resource for the paralegal professional learning about the law of corporations and other business organizations.

The American Occupational Structure or The Economics of Feasible Socialism Revisited

The American Occupational Structure

Author: Peter M Blau

This book is the classic source of empirical information on the patterns of occupational achievement in American society. Based on an unusually comprehensive set of data, it is renowned for its pioneering methods of statistical analysis as well as for its far-reaching conclusions about social stratification and occupational mobility in the United States. The American Occupational Structure received the Sorokin Award of the American Sociological Association in recognition of its significant contribution to the social sciences.

Interesting textbook: The Methodology of Economics or Probablty Theory Statist Inference

The Economics of Feasible Socialism Revisited

Author: Alec Nov

The Economics of Feasible Socialism--originally published in 1983--was a pathbreaking book. It identified a workable socialist program, achievable in the lifetime of a child born today, that avoided farfetched or Utopian assumptions and the deformations of "actually existing socialism" of the Soviet species. It has been immensely influential in the West, and is available in translation in China, Hungary and the Soviet Union.

Incorporating the many recent changes in the Soviet Union and Eastern Europe, Alec Nove has updated his book to produce this second edition. Characteristically readable, controversial, and full of insights, The Economics of Feasible Socialism Revisited will become essential reading for anyone concerned with evaluating the relevance of Marxism to contemporary social and economic problems and of the anti-socialist reaction typical of many economists in Eastern Europe.

Job Search or International Communication

Job Search: Career Planning Guide, Book 2, Vol. 2

Author: Robert D Lock

Plan a successful job search with JOB SEARCH: CAREER PLANNING GUIDE, BOOK 2! Whether you're a first time job seeker or someone re-entering the job market or changing careers, this counseling text provides you with the tools you'll need for your search. You'll learn interviewing techniques as well as how to develop sources of job leads, complete employment applications, and prepare resumes and cover letters. Examples and exercises help you master the skills necessary for finding a job.

Interesting textbook: When Life Becomes Precious or The Healing Runes

International Communication: Concepts and Cases (with Infotrac(r))

Author: Lin

This edited volume of 16 readings is a collection of works from the foremost scholars of international communication. Divided into seven parts, the text is comprehensive in its coverage, including perspectives on issues and topics such as press freedom, propaganda, gatekeeping, colonialism and mass media development, globalization, cultural concerns, and diffusion.

Table of Contents:

	Foreword
	Preface
	Introduction	1
1	International Mass Communication from the Tower of Babel to the Babel Fish	1
I	Press Freedom	5
2	Press Freedom in Europe	7
3	Freedom of the Press in the Eyes of the Dragon: A Matter of Chinese Relativism and Pragmatism	24
II	Propaganda	47
4	Propaganda in Spanish and French Referendum Campaigns: An Analysis of Propaganda Techniques	49
5	U.S.-Cuba Propaganda Wars: The Case of Television Marti	73
III	Gatekeeping	89
6	Waters of Death in Central America: News Values and Myth	91
7	Social and Institutional Influences on News Values and Routines in Brazil: From Military Rule to Democracy	110
IV	Colonialism and Mass Media Development	129
8	Development Communication in Africa: Concepts and Case Studies	133
9	Dateline Addis Ababa: Our Special Correspondent Evelyn Waugh Reports War Preparations with Italy, Vivid Colonial Discourse Used	153
V	Globalization	173
10	The Americanization of Global Film	175
11	International Advertising and Global Consumer Culture	190
12	Globalization and Media Development in Asia's Four Tigers: Singapore, Hong Kong, Taiwan, and South Korea	205
VI	Cultural Concerns	223
13	Globalization, Media Imperialism, and Dependency as Communications Frameworks	225
14	Impact of the Electronic Media on the Arab World	239
VII	Diffusion	253
15	Technology Diffusion and the Global Village	255
16	The Changing Shape of Global Telecommunications	267
	Index	285

Derivatives or World Business

Derivatives: An Introduction

Author: Robert A Strong

Bob Strong's practical, applied approach, and his ability to explain the intuition underlying the math, makes this text the first truly accessible, yet comprehensive, derivatives book.

Go to: Gotham or At the Center of the Storm

World Business: Globalization, Strategy and Analysis

Author: John S Hill

This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as, global HRM, IT systems, and new product development. Localization issues are viewed as essential parts of strategy, which are more important in some industries and situations than others. The underlying rationale, explained in chapter one, and reinforced throughout the text, is that globalization; technology transfers and modernization take time to diffuse across world markets and within individual countries.

Table of Contents:

	Preface
Ch. 1	The world business challenge	2
Ch. 2	Globalization and worldwide infrastructure development	38
Ch. 3	Globalization, technology transfers, economic development, and cultural change	80
Ch. 4	Geopolitical analyses of regional markets	130
Ch. 5	Analysis of national markets	171
Ch. 6	Analyzing global industries and competitors	206
Ch. 7	International strategic planning and market screening	234
Ch. 8	Internationalization and globalization processes	302
Ch. 9	Market entry and serving strategies	338
Ch. 10	Global and multi-market strategies	372
Ch. 11	Global and multi-market supply chain management	412
Ch. 12	Managing cultural differences	450
Ch. 13	Localization strategies : managing stakeholders and supply chains	486
	Index	585

Introduction to Intellectual Property or Morality of Spending

Introduction to Intellectual Property: Cases and Materials

Author: Thomas G Field Jr

Introduction to Intellectual Property is a relatively conventional casebook with many notes and several problems. The book is designed to provide the comprehensive foundation needed, regardless of students' intention to specialize in IP or, more likely, some subset of it. IP issues have become so pervasive that few lawyers can afford to be ignorant of the cumulative and alternative strategic value of IP options. Moreover, strategic choices cannot be made in isolation and the foundation for making them cannot be acquired in focused, advanced IP courses.

Topics covered include: patent background; patent basics; other patent requirements; limitations on rights; copyright basics; copyright ownership and enforcement; copyright defenses and sanctions; trade secrets; preemption reconsidered; trademark rights; scope of trademark rights; and speech-related concerns.

Go to: Who Owns the Media or The Emergent Organization

Morality of Spending: Attitudes toward the Consumer Society in America, 1875-1940

Author: Daniel Horowitz

A brilliant history of American misgivings about the consequences of their comfort, affluence, and luxury.

Clear, judicious, thorough and unfailingly interesting; a solid work on a most significant topic.

Texas Politics or Call Centers

Texas Politics: Economics, Power, and Policy

Author: James W Lamar

This text uses an economic elite perspective to provide a concise and candid portrayal of traditional Texas politics. A thorough analysis of the state constitution, governmental institutions (the legislature, the executive branch, and the judicial system), and political processes (voting, political parties, and interest groups and lobbying) is included.

Booknews

This look at the world of Texas politics and government focuses on the interplay between the state's political system and its economic elite, through a thorough analysis of the state constitution, legislature, executive branch, judicial system and political process. This new edition also examines the impact of recent business mega mergers on the state's government and the rise of the Republican Party influence within the state. Well illustrated, primarily with political cartoons. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Preface
	Introduction: Political Power in Texas	1
Pt. I	The Context of Contemporary Texas Politics	11
Ch. 1	About Texas	13
Ch. 2	The Texas Economy	35
Pt. II	Access to Political Decision Makers in Texas: Elections and Lobbying	59
Ch. 3	Elections and Political Parties in Texas	61
Ch. 4	Economic Influences: Campaign Contributions and Lobbying	83
Pt. III	Political Institutions	105
Ch. 5	The Legislature	107
Ch. 6	The Executive Branch	124
Ch. 7	Justice and the Judiciary	147
Pt. IV	Public Policy in Texas	167
Ch. 8	Revenues and Expenditures	169
Ch. 9	Government Regulation: Natural Resources, Financial Institutions, Consumer Protection, and Labor	191
Pt. V	Local Politics and the Economically Powerful in Texas	223
Ch. 10	Local Politics	225
	Epilogue: Texas Politics: A Note on Change	244
	A Recapitulation	244
	Implications for Political Change	247
	Note	249
	Index	251
	About the Author	265

Read also Encyclopedia of Sauces Pickles and Preserves or Cognac

Call Centers: Technology & Techniques

Author: Jack A Green

This text develops the necessary communication, interpersonal, and problem-solving skills needed for success as a call center, customer service, or help desk representative or manager. Each topic has the necessary content to focus specifically on soft-skill effectiveness using a problem solving approach. The most current technology is covered, including web and e-commerce support, and Internet resources are integrated throughout. A student CD is included that contains additional cases, self-assessments, key terms with definitions, and links to useful Internet resources.

Booknews

For those who take orders and perform customer service over the phone, this textbook discusses developing interpersonal skills, improving voice quality, establishing customer rapport, listening and questioning, maintaining control of a call, adjusting to the customer's communication style, and managing stress. The CD-ROM contains case studies and self-assessments. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Designing and Planning Programs for NonProfit and Government Organizations or E Business Implementation

Designing and Planning Programs for Nonprofit and Government Organizations

Author: Edward J Pawlak

Designing and Planning Programs for Nonprofit and Government Organizations is a comprehensive guide for practitioners who must carry out program planning projects in nonprofit or government human service organizations. Authors Edward J. Pawlak and Robert D. Vinter—experts in the field of program planning—show how planning is a goal-directed activity that will succeed when its tasks are carried out in orderly, progressive stages. In this important resource, the authors walk practitioners and students through the entire process from initiation to completion of planning projects and examine the relationship between planning, implementation, and program operations.

New interesting book: The Great Democracies or America Alone

E-Business Implementation: A Guide to Web Services, Eai, Bpi, E-Commerce, Content Management, Portals, and Supporting Technologies

Author: Dougal Watt

'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective.

E-business provides a powerful mechanism for organizations to increase productivity and lower costs. However, in order to utilise these considerable benefits, companies must ensure their e-business is implemented correctly and is appropriate to their market segment.

'E-business Implementation' provides a comprehensive guide to successful implementation and is divided into three parts:

* Part one begins with a project management structure designed to deliver successful e-business functionality within time and budget, while avoiding the high failure rates common to many technology projects.

* Part two details key concepts, technologies, products, vendors, benefits, limitations, and high-level design architectures for e-business, in a phased and risk-managed approach. These include publishing through the Internet and Intranets, portals and content management systems, transacting using e-commerce, integrating internal enterprise applications, integrating with external partners and suppliers, and responding in real-time to changing levels of demand through dynamic e-business and web services.

* Part three details a set of critical foundation technologies that must be implemented correctly for the e-business initiative to be successful. These technologies include e-business development languages such as Java, XML and .Net, hardware platforms and their operating systems, security and networking systems, the Internet Domain Name System, and Open Source technologies.

An invaluable andin-depth guide for businesses and IT professionals implementing and integrating e-business technologies and for trouble shooting existing e-business systems.A holistic approach to the latest issues facing e-business in the modern economy.Provides detailed information on Project Management, Intranets, Portals, Content Management, Transactional e-commerce, Application Server EAI, Hub and Spoke EAI, Message Bus EAI, Extended EAI, Business Process Integration (BPI), Real Time Business Intelligence, Web Services (SOAP, WSDL, UDDI), Java, XML, .Net, Hardware and Operating Systems, Security, Networking Systems, DNS and Open Source technologies.

Table of Contents:

	Butterworth-Heinemann - Computer Weekly Professional Series
	Overview
Pt. 1	Project management phases	1
1	Structuring an e-business project	3
2	Resourcing an e-business project	39
Pt. 2	E-business technology phases	49
3	The five phases of e-business adoption	51
4	Phase 1: Internet-based e-business publishing	55
5	Phase 2: Transacting with customers	94
6	Phase 3: Internal enterprise application integration	112
7	Phase 4: External integration	140
8	Phase 5: Dynamic e-business and web services	170
Pt. 3	E-business supporting technologies	187
9	Critical technologies supporting e-business	189
10	E-business development technologies	191
11	Hardware platforms and operating systems	211
12	Security	227
13	Networking systems	255
14	DNS	269
15	Open Source technologies	291
16	Summary and conclusion	305
	References	307
	Index	325