The New Encyclopedia of Icebreakers or Ten Key Customer Insights

The New Encyclopedia of Icebreakers (with CD)

Author: Miriam McLaughlin

The New Encyclopedia of Icebreakers -- the sequel to the best-selling  Encyclopedia of Icebreakers -- gives you 150 innovative activities to energize your training sessions. The book is filled with a variety of activities that will move participants through the stages of group development: forming, storming, norming, performing, and adjourning. Use this new collection to help people get acquainted, build teams, address team or group issues, develop effective working relationships, and improve learning and retention of new information. The final chapter presents specific adjourning activities to help you bring closure to your training or group work, increase skills and knowledge transfer, and transition the participants back to the workplace.

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Ten Key Customer Insights: Unlocking the Mind of the Marketer

Author: Robert Schieffer

Develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of your target customers with CUSTOMER INSIGHTS: UNLOCKING THE MIND OF THE MARKET. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability.