Strategic Writing or Russias First World War

Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales & Marketing and Business Communication

Author: Charles Marsh

Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents.

Features:

• Prepares students for a convergent, multidisciplinary world by featuring writing for print, broadcast, and online media in a variety of strategic disciplines: public relations, advertising, sales and marketing, and business communication.
• Provides concise “recipes,” with examples and templates, for each document, helping students write on deadline in or out of the classroom.
• Features brief but highly focused chapters in an easy-to-use spiral binding so that students will enjoy using the text.
• Offers a separate Instructor's Manual that includes at least two assignments for each of the documents/executions as well as a flexible syllabus, allowing instructors to tailor assignments to their own needs.

About the Authors
Charles Marsh, Associate Professor in the Journalism School at the University of Kansas is the award-winning author of A Quick and (not) Dirty Guide to Business Writing (Prentice-Hall, 1997) and, with David Guth, Public Relations: A Values-Driven Approach (Allyn & Bacon, 2003). His corporate communications experience includes senior management positions at American Airlines and JCPenney.

David W. Guth, Associate Professor in the Journalism School at the University of Kansa, is an expert in crisis communications. A Peabody-award winning journalist and government public relations practitioner, Guth has co-authored two other books, Public Relations:A Values-Driven Approach (Allyn & Bacon, 2003) and Media Guide for Attorneys (Kansas Bar Association, 1995).

Bonnie Poovey Short, founder and president of Short Solutions, an award-winning editorial and creative services firm that specializes in the health care field, also teaches at the university-level and serves as communications coordinator for a school district.

Interesting book: Muzzled or Playing the Enemy

Russia's First World War: A Social and Economic History

Author: Peter Gatrell

'In this mesmerising study'[t]he kaleidoscopic complexities and contradictions within Russian society as the country struggled to stay in the war are masterfully portrayed.' Professor Geoffrey Swain, University of the West of England

'Gatrell is thorough and judicious in his judgments and analysis' one can read this volume with full confidence in the reliability of the information.' Daniel Orlovsky, Southern Methodist University, Dallas

The story of Russia's First World War remains largely unknown, neglected by historians who have been more interested in the grand drama that unfolded in 1917. In Russia's First World War: A Social and Economic History Peter Gatrell shows that war is itself 'revolutionary' ' rupturing established social and economic ties, but also creating new social and economic relationships, affiliations, practices and opportunities.

Gatrell looks at the First World War in Russia for its own sake, not just as the seedbed of the Revolution. He establishes the impact of war on privileged and plebeian groups in Russian society, and on displaced persons, focusing on society and economy in the three years that preceded the Russian revolution to consider:

·    Who were the key decision-makers and what were the consequences of their decisions for Russia's home front?

·    To what extent was Russia a victim of economic backwardness?

·    How did the war affect the existing faultlines in Russian society?

·    In what ways did the war continue to reverberate during 1917 and 1918?

Russia's First World War brings together the findings of Russian andnon-Russian historians, and draws upon fresh research. It turns the spotlight on what Churchill called the 'unknown war', providing an authoritative account that finally does justice to the impact of war on Russia's home front.

 

Peter Gatrell is Professor of Economic History at the University of Manchester. He has written extensively on Russia, including (with Nick Baron) Homelands: War, Population and Statehood in Eastern Europeand Russia, 1918-1924 (2004) and the prize-winning book, A Whole Empire Walking: Refugees in Russia during World WarI (1999).

 

 

 

Table of Contents:

1	The front line, 1914-1916	17
2	'Educated society' and the Russian elite	38
3	Narod : plebeian society during the war	62
4	Tsarist authority in question, 1915-1916	86
5	Mobilising industry : Russia's war economy at full stretch	108
6	Paying for the war, Russian style	132
7	Feeding Russia : food supply as Achilles' heel	154
8	Economic nationalism and the mobilisation of ethnicity in the 'great patriotic war'	176
9	Hierarchy subverted : the February revolution and the provisional government	197
10	Economic meltdown and revolutionary objectives : between European war and civil war, 1917-1918	221
11	Russia's First World War : an overview	243
	Conclusion : Russia's First World War in comparative perspective	264