Life After Television
Author: George Gilder
In his visionary new book George Gilder brilliantly and persuasively outlines the sweeping new developments in computer and fiber optic technology that spell certain death to traditional television and telephony. In their places, he argues, will emerge a new paradigm in which people-to-people communications give way to links among computers to be found in every home and office. The rise of the telecomputer (or "teleputer") will utterly transform the way we do business, educate our children, and spend our leisure time, and will imperil such large, centralized, top-down organizations as cable networks, phone companies, government bureaucracies, and multinational corporations. The stultifying influence of the mass media will give way to the power of the individual and the spread of democracy - and all through a technology in which America leads the world. The paperback edition of Life After Television has been completely revised and expanded to include almost fifty percent material new to this edition. George Gilder's liberating book is now, more than ever, an essential tool for a richer, more prosperous future for all citizens of the Computer Age.
Publishers Weekly
If Gilder ( Wealth and Poverty ) is correct, television will become irrelevant in the bright new interactive age of the telecomputer. A telecomputer is a personal computer adapted for video processing, and linked by fiber-optic threads to other telecomputers around the world. In an exciting, visionary glimpse of the future, Gilder conjures a global village where viewers can tap into any station or into newspapers, where people can transmit their own video images and access an endless feast of specialized programs. Scrutinizing the fledgling U.S. telecomputer companies and the massive resistance they face from entrenched interests, he predicts that the Japanese, already in the lead, will steal the show unless the American telecommunications industry mounts a coordinated effort. The age of the telecomputer may be decades away, but even couch potatoes will be stimulated by this thought-provoking essay. (June)
Library Journal
Gilder's thesis, written in layman's terms, is that the United States wil soon lose its rightful preeminence in the telecommunications field to foreign competitors, particularly the Japanese. Unless, that is, American business executives, legislators, judges, and consumers look beyond separate, limited, and hierarchical forms of communication such as television, telephones, and online databases to a multifunctional, interactive, and democratic ``telecomputer.'' Instead of envisioning a brave new telecomputerized world, the powers that be in American business, government, and law are wasting time protecting obsolete existing systems, he posits. Gilder also warns that expensive, user-unfriendly online databases such as Dialog and NEXIS are, at best, transitional technologies. Though much of Gilder's argument is based on his own opinions and peculiar personal preferences (Gilder doesn't seem to like to leave the house) rather than real evidence, his thoughts make interesting reading. Recommended for large public and academic libraries.-- Mary C. Kalfatovic, Telesec Lib. Svcs . , Washington, D.C.
Booknews
Predicts that personal computers linked into a global network will soon replace television, and thereby overthrow the tyranny of mass media, renew individual power, and promote democracy worldwide. Urges American business to get on the ball with fiber optics. Reprinted from the 1990 edition published by Whittle Books. No index or bibliography. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Managing Scientists: Leadership Strategies in Scientific Research
Author: Alice M Sapienza
This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology and pharmaceutical industries. It offers a way to improve the quality of interactions and creativity output in R&D, with real life case studies to illustrate key points.
Table of Contents:
| 1 | Introduction | 1 |
| 2 | Condition of being different | 19 |
| 3 | Understanding what motivates you and what motivates others | 37 |
| 4 | Understanding your leadership style and that of others | 70 |
| 5 | Communicating effectively | 88 |
| 6 | Dealing with conflict | 124 |
| 7 | Creativity : influence of structure, size, and formal systems | 145 |
| 8 | Project management | 167 |
| 9 | Discerning and assessing organizational culture | 196 |
| 10 | Leading change | 222 |
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