Introduction to Accounting or International Marketing Research

Introduction to Accounting (Combined): A User Perspective

Author: Michael Werner

This introduction to accounting and its significant role in making sound business decisions teaches readers how to be wise users, not necessarily preparers of accounting information—a strong user-based approach that is endorsed and supported by the AECC. The authors present accounting information in a broader business context-emphasizing what accounting information is, why it is important, and how it is used to make strategic economic decisions—coverage of financial and management accounting included. Specific chapter topics discuss business in the United States, economic decision making, the balance sheet, income statement and statement of owners' equity, accumulating accounting data, challenging issues under accrual accounting, financial statement analysis, the future of management accounting, classifying costs, determining costs of products, business decisions using cost behavior, making decisions using relevant information. evaluating capital expenditures, the operating budget, standard costing, and evaluating performance. For individuals with a future, career and interest in accounting.

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International Marketing Research

Author: V Kumar

Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research - from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country-specific examples and provides valuable training in using the Internet for research purposes. Presents broad and comprehensive coverage of the most current information on research methodologies available. Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in an international market. Shows how to use the internet as an effective resource.

Table of Contents:

PART I.

SECTION I. 1. The Nature and Scope of International Market Research.
2. Marketing Research in the International Environment.
3. International Marketing Research Process.

SECTION II. 4. Preliminary Stages of International Marketing Research Process.
5. Secondary Data Research.
6. Marketing Research on the Internet.
7. Primary Research.
8. Qualitative and Observational Research.
9. Survey Research.
10. Scale Development.
11. Questionnaire Design.
12. Sampling.

SECTION III. 13. Simple Data Analysis.
14. Advanced Data Analysis.
15. Mutlivariate Data Analysis.
16. Presenting the Results.

PART II.

SECTION IV. 17. Asia-Pacific.
18. Europe.
19. Latin America.
20. Middle East and Africa.
21. North America.

SECTION V. 22. The Future of International Marketing Research.
Cases.
Appendix.
Glossary.
Index.