Dictionary of Business Terms or Business to Business Marketing Research

Dictionary of Business Terms

Author: Jae K Shim

This volume is a general business dictionary covering every functional aspect of an organization, including nearly 3,200 business terms. All terms include definition, a description in context, and examples. For some of the more complex topics, an analysis is provided. Some terms include URLs to web pages that further illustrate or clarify the term.

Look this: Marketing Research or Accounting Theory

Business to Business Marketing Research

Author: Martin Block

Marketing research is vital—especially investment in the "right kind" of research. While basic, general research techniques are similar for all kinds of marketing, B2B is unique in many ways. The exciting new book is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research—topics that aren't covered anywhere else! In addition, an accompanying CD enables users to apply the tips and techniques to live data.

Table of Contents:

1	The business-to-business research landscape	1
2	Managing business-to-business market research	25
3	Secondary sources of information	39
4	Marketing databases	64
5	Analytical tools	90
6	Designing survey research	113
7	Fielding survey research	138
8	Qualitative research methods	175
9	Focus group interviews	191
10	Conjoint analysis	218
11	Multidimensional scaling and preference mapping	235
12	Marketing mix models and financial returns	260