Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets
Author: Brian Tracy
Written by one of the world's best-known speakers - over 2 million people have heard Brian Tracy speak and over 1.5 million have purchased his audio and video programs - Be a Sales Superstar presents 21 of the most important principles for sales success discovered by the author during a 30-year career. Each of these strategies is time- and field-tested to boost sales and ensure success. Using his personal story as a springboard, Tracy emphasizes the importance of thinking seriously and consistently about the goal and how to achieve it; the necessity of selling optimism along with a good product; and recognizing how crucial high self-esteem is to success. Offering readers a wealth of practical, proven advice on becoming top-notch in the field, the book's chapters include "Become Brilliant on the Basics" and "Use Educational Selling with Every Customer."
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The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work
Author: Chet Meisner
Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve. Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix.
In The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work master marketer Chet Meisner provides a step-by-step overview of direct marketing from strategic approach to execution. You will learn important insights and essential tricks of the trade, including:
· The strategic role direct marketing can play in your overall marketing programHow to buy lists and manage your data effectively
· The time-tested ways to create powerful direct marketing creative
· The most common rules for direct marketing that work in all the media including email, web sites, mail, print, and broadcast
· How the discipline of direct marketing can have a direct impact on a company’s sales and profitability
The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work is the complete primer for any marketing professional engaging in direct marketing, including veterans and those new to the discipline. Cover-to-cover this valuable guide includes the essential information you need to be a successful direct marketer andbrings it to life with actual case studies from well-known companies and more than 50 charts, illustrations, tables and other graphics.
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