Monday, December 8, 2008

Advanced Accounting or A Preface to Marketing Management

Advanced Accounting

Author: Paul Marcus Fischer

Offer your students the most authoritative, comprehensive coverage of advanced accounting topics available with Fischer/Taylor/Cheng's ADVANCED ACCOUNTING, Tenth Edition. Fully revised to incorporate the latest FASB statements and their impact on consolidations, ADVANCED ACCOUNTING, Tenth Edition, combines sound theoretical foundations with a hands-on, learn-by-example approach that has established this text as the prominent leader in today's advanced accounting classrooms. ADVANCED ACCOUNTING, Tenth Edition, closely links theory and practice, helping students visualize the application of theories through numerous actual examples common in today's accounting. The text's proven focus on conceptual understanding and clear presentation style make even the most complex topics approachable. Proven end-of-chapter questions not only reinforce major concepts and issues from each chapter but they also challenge students to think critically and expand their reasoning skills. Only ADVANCED ACCOUNTING, Tenth Edition, uses a horizontal approach to consolidations, the format most commonly used in the business world. A common coding for eliminations and adjustments enables students to recall worksheet adjustments quickly from one chapter to the next. Integrated coverage of Excel® with a step-by-step tutorial and Electronic Online Working Papers prepare students to master this important business software tool. A trusted preparation resource for the CPA exam, ADVANCED ACCOUNTING, Tenth Edition, provides the knowledge your students need for successful professional careers in today's global economy.



Table of Contents:

Pt. 1 Combined Corporate Entities and Consolidations

Ch. 1 Business Combinations: New Rules for a Long-Standing Business Practice 3

Ch. 2 Consolidated Statements: Date of Acquisition 57

Ch. 3 Consolidated Statements: Subsequent to Acquisition 115

Ch. 4 Intercompany Transactions: Merchandise, Plant Assets, and Notes 199

Ch. 5 Intercompany Transactions: Bonds and Leases 261

Ch. 6 Cash Flow, EPS, and Taxation 321

Ch. 7 Special Issues in Accounting for an Investment in a Subsidiary 371

Ch. 8 Subsidiary Equity Transactions; Indirect and Mutual Holdings 431

Pt. 2 Multinational Accounting and Other Reporting Concerns

Ch. 9 The International Accounting Environment 503

Ch. 10 Foreign Currency Transactions 557

Ch. 11 Translation of Foreign Financial Statements 605

Ch. 12 Interim Reporting and Disclosures about Segments of an Enterprise 669

Pt. 3 Partnerships

Ch. 13 Partnerships: Characteristics, Form ation, and Accounting for Activities 715

Ch. 14 Partnerships: Ownership Changes and Liquidations 739

Pt. 4 Governmental and Not-for-Profit Accounting

Ch. 15 Governmental Accounting: The General Fund and the Account Groups 779

Ch. 16 Governmental Accounting: Other Governmental Funds, Proprietary-Funds, and Fiduciary Funds 841

Ch. 17 Financial Reporting Issues 903

Ch. 18 Accounting for Private Not-for-Profit Organizations 951

Ch. 19 Accounting for Not-for-Profit Colleges and Universities and Health Care Organizations 991

Pt. 5 Fiduciary Accounting

Ch. 20 Estates and Trusts: Their Nature and the Accountant's Role 1047

Ch. 21 Debt Restructuring, Corporate Reorganizations, and Liquidations 1077

Index 1141

New interesting textbook: A Concise Public Speaking Handbook or A Working Guide to Process Equipment

A Preface to Marketing Management

Author: J Paul Peter

Preface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.



Table of Contents:

Sect. IEssentials of marketing management1
Ch. 1Strategic planning and the marketing management process2
Ch. 2Marketing research : process and systems for decision making26
Ch. 3Consumer behavior38
Ch. 4Business, government, and institutional buying52
Ch. 5Market segmentation63
Ch. 6Product strategy78
Ch. 7New product planning and development94
Ch. 8Integrated marketing communications : advertising, sales promotion, public relations, and direct marketing108
Ch. 9Personal selling, relationship building, and sales management128
Ch. 10Distribution strategy144
Ch. 11Pricing strategy161
Ch. 12The marketing of services172
Ch. 13Global marketing187
Sect. IIAnalyzing marketing problems and cases203
Sect. IIIFinancial analysis for marketing decisions217
Sect. IVDeveloping marketing plans227

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