Working for Change or Start up

Working for Change: Making a Career in International Public Service

Author: Derick W Brinkerhoff

"This book focuses on development management positions in international service employment and offers guidance on finding the right mix of service objectives, degree programs, job opportunities and personal lifestyle choices. For students considering careers in public service and mid-career professionals looking for a change in direction. It is also for university career development officers and faculty advisors"--Provided by publisher.

New interesting book: MacBook for Dummies or Adobe Photoshop CS4

Start Up: An Entrepreneur's Guide to Launching and Managing a New Business

Author: William J Stolz

This fifth edition of Start Up is a thorough, concise, and exceptionally easy to read book that applies to those who are ready to embark on a new venture, those who have already gotten their feet wet, and those who would like to learn more about entrepreneurship. It addresses key problems that are crucial to the success of any business such as: how much money is enough, how to write a successful business plan, what is most important to business success, and why small companies are better. Completely revised and updated, this edition also features complete information on how to use the Internet to fuel the information and promotion needs of a business.

Business Magazine

The man is a sage. Reading and heeding his book will save any first-time entrepreneur a lot of heartache.

In Business magazine

The man is a sage. Reading and heeding his book will save any first-time entrepreneur a lot of heartache.

What People Are Saying

Peter Prichard
A perfect guide for anyone who wants to learn how to start and grow a business.

Peter Pritchard
A perfect guide for anyone who wants to learn how to start and grow a business.
— former editor, USA Today

Tom Golisano
Contains important information for any person considering entering the world of entrepreneurism. —( Tom Golisano, founder and president, Paychex, Inc. )

Charles E. Exley, Jr.
Start Up is a hard-headed practical guide to starting a new business, whether inside an existing company or as an independent venture. — ( Charles E. Exley, Jr., retired chairman and CEO, NCR Corporation )

Table of Contents:

Introduction Entrepreneurship and the Road to Success	11
Chapter 1 Decisions, Decisions!!	13
Chapter 2 Which Comes First: Whether or How?	15
Chapter 3 Why People Start Companies	16
Chapter 4 What Makes an Entrepreneur?	19
Chapter 5 Upside/Downside: Reward and Risk	23
Chapter 6 5 Ways to Get Rich	25
Chapter 7 Entrepreneurship for the Retiree	27
Chapter 8 When Is the Right Time to Start a Business?	30
Chapter 9 To Team or Not to Team	32
Chapter 10 Stolze's Law: The Peter Principle in Reverse	35
Chapter 11 The Theory of Distinctive Competence	37
Chapter 12 Why Small Companies Are Better	40
Chapter 13 Startup Strategies That Work: Picking Your
Product and Market	43
Chapter 14 Product/Market Matrix	53
Chapter 15 Supply-Side Strategy	56
Chapter 16 Fads vs. Trends	59
Chapter 17 Product/Market Zig-Zag	62
Chapter 18 Buying a Franchise: Another Way to Own a
Business	64
Chapter 19 Why People Buy: Value, Benefits, and Price	66
Chapter 20 Marketing Means Selling	68
Chapter 21 Usingthe Internet for an Entrepreneur	76
Chapter 22 Other Ways to Market: Franchising and
Multilevel Marketing	80
Chapter 23 Forms of Business	83
Chapter 24 Setting Goals	86
Chapter 25 What! Me Write a Business Plan?	88
Chapter 26 Homemaker's Theory of Cash Flow: Forecasting
Capital Needs	96
Chapter 27 How Much Money Is Enough?	100
Chapter 28 Where and How to Look for Financing	103
Chapter 29 How to Obtain a Loan: Improving the Odds	108
Chapter 30 Taking on Investors	113
Chapter 31 The Importance of Control: Who Needs It?	115
Chapter 32 Watch Out for the Sharks: And Other Advice
for Dealing With Venture Investors	117
Chapter 33 How to Get a Venture Investment: Improving
the Odds	128
Chapter 34 Staying Private/Going Public	132
Chapter 35 Will the Government Really Give Me Money?	137
Chapter 36 Working With Public Accountants, Bankers, and
Lawyers	142
Chapter 37 Staffing Up, Staffing Down	147
Chapter 38 Reviewing Performance and Setting Standards	152
Chapter 39 Who Needs a Mentor?	158
Chapter 40 What Is Really Important? Operating Lean and
Mean	160
Chapter 41 Patents, Copyrights, Trademarks, and Trade
Secrets	162
Chapter 42 Two Plus Two Equals Five—No, Two Plus
Two Equals Three: The Theory of Acquisitions	166
Chapter 43 Making an Acquisition Work	169
Chapter 44 Selling the Rest of the World: Exporting as
an Opportunity	172
Chapter 45 Help! Help! Where Do I Go for Help?	178
Chapter 46 Entrepreneurship for Women! Is It Different
Than for Men?	184
Chapter 47 This Is How It Should Be Done! Valerie Mannix
and Mercury Print Productions, Inc	190
Chapter 48 Managing a Turnaround	196
Chapter 49 When Should the Entrepreneur Step Aside?	200
Chapter 50 Cashing Some Chips or Getting Out	202
Chapter 51 This Is How It Should Be Done! Tom Golisano
and Paychex, Inc	205
Chapter 52 This is How It Should Be Done! Paul Orfalea
and Kinko's, Inc	210
Chapter 53 25 Entrepreneurial Death Traps	216
Chapter 54 The Personal Computer and the Entrepreneur	220
Chapter 55 In Search of Excellence and the New Venture	225
Epilogue	226
Appendix 1: Sample Business Plan: LawTech	227
Appendix 2: Sample Business Plan: Easy Shopper	251
About the Author	281
Index	283