Recreational Sport Management or Mission Based Marketing 2e

Recreational Sport Management

Author: Richard F Mull

Recreational Sport Management, Fourth Edition, is back and stronger than ever. This new edition of a classic text has been significantly expanded and improved to keep students up to date in recreational sport management practices and prepare them for solid careers in the field. It also is a practical tool for professionals already working in the field.

Look this: Letter to a Christian Nation or American Gunfight

Mission-Based Marketing 2e

Author: Brinckerho

A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.

Other titles in the Mission-Based Management® Series

Mission-Based Management: Leading Your Not-for-Profit into the 21st Century
Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager’s and board member’s guide to not-for-profits–quite laudable in that it’s eminently readable and downright enjoyable."

Financial Empowerment: More Money for More Mission
Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely respected Mission-Based Management® Series outlines a not-for-profit organization’s plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financialoptions that are available, and implementing an empowered budget process.

Table of Contents:

1	Introduction	1
2	Marketing: The Competitive Edge	10
3	Moving from a Monopoly to a Market-Driven Organization	26
4	Being Mission-Based and Market-Driven	41
5	Being Flexible: Changing with the Market	54
6	The Marketing Cycle for a Not-For-Profit	75
7	Who Are Your Markets?	94
8	Who Are Your Competitors?	111
9	Asking Your Markets What They Want	130
10	Better Marketing Materials	149
11	Incredible Customer Service	164
12	The Marketing Planning Process	180
	Appendices	198
	Index	209