Public Relations or Developing and Training Human Resources in Organizations

Public Relations

Author: Dan L Lattimor

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.

Look this: Preparing for a Career in Media and Design or Air Transportation

Developing and Training Human Resources in Organizations (Prenticee Hall Series in Human Resources)

Author: Kenneth N Wexley

Using real-world examples to close the gap between theory and practice, the third edition focuses on a systematic process of identifying training needs, building programs based on job information, and evaluating training in terms of objectives. Wexley and Latham discuss goal-setting theory, new legal thinking, and the training of minorities.

This edition features:

• New—Coverage of technology-based training, which illustrates the impact of computer technology on the delivery of training and development programs.
• New—An expanded theoretical approaches chapter discusses each approach and how it is being used for training corporate leaders.
• New—Information is included on the latest societal trends, to help readers understand the issues that impact training.
• Coverage of training needs shows readers how to find the answers to the where, what, and which questions of training.
• Training evaluation is covered completely, giving readers the techniques necessary to measure a program's effectiveness.

Table of Contents:

	Preface
Ch. 1	Introduction	1
Ch. 2	The Organizational Role of the Training Specialist	15
Ch. 3	Identifying Training Needs	41
Ch. 4	Maximizing the Trainee's Learning	76
Ch. 5	Evaluating Training Programs	127
Ch. 6	On-Site Training Methods	167
Ch. 7	Off-Site Training Methods	210
Ch. 8	Developing and Training Leaders: Theoretical Approaches	223
Ch. 9	Management and Executive Development	268
Ch. 10	Societal Concerns	297
	Author Index	343
	Subject Index	345